BIPB Matthew Mottram

BIPD Greg Guy

Businesses need to make the right decisions based on the right facts and the right data, according to BIPD, one of South Africa’s fastest growing business intelligence (BI) companies.

Many realise that the massive amounts of data that they have are potentially an asset – but as many are not sure how to harness the power of what sometimes seems like an overwhelming collection of facts and figures, according to BIPD.

“Companies are faced with the dilemma of how to make sense of the massive amounts of data that are being constantly generated and how to differentiate what is valuable data versus what isn’t,” explains BIPD chief operating officer,  Matthew Mottram.

“We pride ourselves on being business led with our BI solutions and specialise in assisting companies to make informed decisions based on the massive amounts of data that they own to help improve operational efficiencies and their bottom lines,” adds BIPB CEO, Greg Guye.

This applies to businesses of all sizes, although the big names are taking the gap to mine their information pile to improve competitiveness.

Three of these were recently added to the BIPD client arsenal list – clothing retail group Mr Price, logistics multinational CHEP and Daly, which acts as an agency and runs massive call centres to recover debt. .

BIPD will be crunching data on credits and returns in store for Mr Price. This will be presented in a valuable dashboard format so it can base its decisions on solids facts.

CHEP deals in pallet and container pooling services provides a plethora of different companies across a variety of sectors with wooden and plastic pallets, small display pallets, crates and IBC containers.

This huge multinational has used American Qlik BI technology in other regions. “We are very pleased to partner with CHEP to roll-out and deploy QlikView in the local organization. CHEP has identified several opportunities and the initial focus will be in the operations and logistics area,” explains Mottram.

When it comes to Daly, BIPB will be using game changing predictive analytics in the call-centre arena to up- both efficiencies and returns.

The end result will be a number of dashboards. One will monitor collections performance on all portfolios for banking and retail clients while another will visualize operational performance of call center agents and team leaders.

Each call center agent will have a dashboard to show them their performance against target and their expected earnings for the month. This will link to an automated commission system.

A finance dashboard will provide full visibility of company, industry, client and portfolio profitability. The human resources division will have its own dashboard for its relevant data.

“Our newest BI product takes us beyond analyzing historic events and focuses on predicting future outcomes. Our predictive analytics tool will support organizations so that they can focus resources on calls with a high probability of successful outcomes. This enables a significant uplift in revenue whilst also trimming communications costs by avoiding contact with less probable outcomes. Further cost savings and operational efficiencies will be realized by recommending a communication strategy (phone, sms etc) for each prospective customer,” explains Mottram.

Established in 2010 by Guye and Mottram, BIPB is now part of the Keyrus Group. This American company is an international specialist in performance management consulting and the integration of innovative technological solutions in the data and digital fields.

BIPB comprises off shore and local business units as well as a start-up operation known as Magic Orange.

The local business aspect of BIPB only began a few years ago and, on a revenue and talent basis, has grown exponentially.

According to Guye, BIPB has almost doubled its revenue every year which is indicative of the growth potential in this space.

The Magic Orange component of the business has enabled BIPB to categorise itself as an expert in cost transparency, a relatively new financial discipline that hinges on sharing insights and analysis on financial costs.

BIPD recently implemented this at one of the largest financial institutions.

Other established companies utilising BIPB’s services, include Conlog, IBV and IUA.

Mottram agrees that the opportunities for growth are endless – especially when it comes to cost-transparency.

The recent economic downturn has shown the importance of how and where to save costs and the need for the appropriate tool sets to do this, he says.