PFE SUPPORTS SUSTAINABILITY

“There is a growing trend for consumers and businesses to seek more environmentally friendly products and raw materials. We are producing more sustainable products to meet this growing green demand, all the while remaining conscious of satisfying procurement requirements,” says Mehran Zarrebini, CEO of PFE International. He was explaining the group’s unwavering adoption of sustainable business practices which is bearing fruit even in an economic climate where some organisations see expenditure on “green” production as an unwelcome cost rather than an opportunity. “We have never viewed investment in environment-friendly technology as a negative. For us it is an imperative...

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